Why Buy Coleman?


Staying cool under fire.

Several years ago, we ran a TV commercial that featured a guy telling a true story about hauling one of our hard coolers out of his car, which had burned to a crisp, only to discover that the frozen shrimp in the cooler were still frozen.

The spot caught the attention of a popular consumer evangelist who challenged product claims every week on the national television show he hosted.

His producers decided to put our cooler to the test.

They recreated the fire in a junked car (don’t try this at home) and wouldn’t you know, the cooler contents were still frosty when they were finally able to crack open the lid.

No surprise to us.

We know what we’re doing when it comes to coolers. We’ve been making them for a good long-while. In fact, Coleman is responsible for the advent of the plastic cooler. All that cold keeping capability in our hard coolers can be chalked up to plentiful amounts of polyurethane foam insulation around which is wrapped a rugged polyethylene exterior.

In addition to being such conscientious cold-keepers, our coolers possess a bunch of other lovable characteristics. Like faucets that are recessed to protect them from getting damaged. A patented faucet design that ensures instant, no-drip shutoff. Coolers with built-in scales to measure fish.

There’s a Coleman® cooler for everyone and for every activity. Intelligently designed by people who, like you, crave cold.


And hey, if a cooler can survive an inferno, a blistering summer day is a snap. Coleman Coolers