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FOR IMMEDIATE RELEASE
August 7, 2008
MEDIA CONTACTS:
(for members of the working media)
Delaina Lee    316-219-7419
Coleman News Release

Coleman Unveils Daypacks for Outdoor Lifestyles

Contemporary preferences blend with traditional ruggedness

A new line of 14 daypacks from Coleman blends the colors and backpack savvy of the great outdoors with the contemporary styles, needs and preferences of young consumers who carry laptop computers, want dedicated pockets for a cell phone, MP3 players, water bottles and more.

Built to Coleman’s rugged outdoor standards using 600D polyester material and other state-of-the-art fabrics and construction features, the new daypacks are styled to be right at home on virtually any campus, street or trail. The packs are offered in two 20-liter configurations sized for kids, plus a 25-liter, two 30-liter models in a total of four color combinations, and two 35-liter designs in four color choices.

The collection uses base color blocks of black with shades of gray, while letting the top sections and accent panels carry the earthy hues of browns, blues, oats, pumpkin, cranberry and greens.

Designed for distribution via the sporting goods retail channels, the suggested retail prices range from $24.99 and $29.99 for kids’ models and $34.99 to $84.99 for larger packs with more features.

In addition, there are two two-liter hydration packs, one in dark gray and green, and the other in dark gray and orange. Suggested retail price is $40. All packs will be available Spring 2009.

RTX 2000 - 20-Liter Kids Backpack
  • 600D Polyester
  • One main pocket
  • Internal side pocket
  • Water bottle pockets
  • Capacity: 20 liters
  • Colors: blue, red, orange or green
  • MSRP: $29.99
  • RTX 2500 - 25-Liter Backpack
  • 600D Polyester

  • One main pocket plus one

  • Neoprene front pocket

  • Capacity: 25 liters

  • Colors: gray/dark gray or red/dark gray

  • MSRP: $34.99
  • RTX 3000 - 30-Liter Backpack
  • 600D Polyester
  • One main pocket plus two

  • Neoprene front pocket

  • Internal laptop sleeve

  • Side compression strap

  • One-inch removable waist belt

  • Compression molded back panel

  • Cell phone pocket on shoulder strap

  • Capacity: 30 liters

  • Colors: blue/oatmeal or brown/oatmeal

  • MSRP: $54.99
  • RTX 3100 - 30-Liter Backpack
  • 600D Polyester

  • One main pocket plus three

  • Neoprene front pocket

  • Small side pocket

  • Top lined sunglass pocket

  • Internal laptop sleeve

  • Water bottle pockets

  • Side compression strap

  • One-inch removable waist strap

  • Compression molded back panel

  • Cell phone pocket on shoulder strap

  • Capacity: 30 liters

  • Colors: green/oatmeal or orange/oatmeal

  • MSRP: $64.99
  • RTX 3500 - 35-Liter Backpack
  • 600D Polyester

  • Main pocket plus two

  • Neoprene front pocket

  • Small side pocket

  • External lap top pocket

  • Water bottle pockets

  • Dual side compression strap

  • One-inch removable waist belt

  • Die cut foam panel

  • Cell phone pocket on shoulder strap

  • Capacity: 35 liters

  • Colors: blue/gray or brown/oatmeal

  • MSRP: $74.99
  • RTX 35001 - 35-Liter Backpack
  • 600D Polyester

  • Main pocket plus four

  • Neoprene front pocket

  • Small internal hidden pocket

  • External laptop computer pocket

  • Water bottle pockets

  • Dual side compression strap

  • One-inc removable waist belt

  • Die cut foam panel

  • Cell phone pocket on shoulder strap

  • Capacity: 35 liters

  • Colors: dark gray/black or dark gray/red

  • MSRP: $84.99
  • RTX 200 - 2-Liter Hydration Backpack
  • 600D Polyester

  • Main pocket

  • Two side mesh pockets

  • One-inch removable waist belt

  • Die cut foam panel

  • Antimicrobial hydration bladder included

  • Capacity: 2 liters

  • Colors: dark gray/green or dark gray/orange

  • MSRP: $39.99
  • As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company’s products include its legendary lanterns and stoves, as well as coolers, tents,sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman® and Exponent® brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Nevin® and Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com. Consumers can call 800-835-3278 or e-mail consumerservice@coleman.com for general information or for Coleman and Exponent products. For all other brands, call 800-328-3208 or e-mail stearnsrec@stearnsnet.com. Note to Media: News releases and images are available upon request or can be downloaded at www.coleman.com/newsroom.

    Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.
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