Coleman Outdoor Advocacy - Leave No Trace
As The Advocate for the Outdoors, Coleman has joined together with Leave No Trace Center for Outdoor Ethics, a non-profit organization dedicated to the enjoyment and stewardship of natural lands for all people through education, partnership, volunteerism and ethical behavior in the outdoors.
Coleman's commitment to the group will include funding and participation in a unique educational initiative aimed at kids and younger adults. The Leave No Trace/Coleman Kids Team will mobilize a team of outdoor educators to provide hands-on demonstrations, interactive activities and general education. The team's outreach programs will visit retail stores and other venues to promote the responsible enjoyment of the outdoors.
Since its founding in 1994, Leave No Trace has worked to spread the message that all people must care for the outdoors and use resources wisely. The group's many programs and educational initiatives are focused on values it shares with Coleman, chief among them, that reaching kids at an impressionable age with the outdoor message is critical. These Coleman Kids Team programs will be executed in retail stores across the country, where Coleman products are sold and Leave No Trace is a welcome guest.
The Leave No Trace/Coleman Kids Team activities and information sessions will cater to kids and families with the theme: "Come on out – enjoy what nature has to offer - fish, camp, roast marshmallows, hike, look at the stars, it doesn't matter what you do – just have fun and learn ways to leave the outdoors in better shape than you found it." The program is in sync with Coleman's own campaign to encourage all people to get outdoors more and enjoy what nature has to offer.
The joint outdoor-oriented programs in retail stores will include giveaways, product demonstrations, games, poster contests and general information available for all. The materials will be bilingual (English and Spanish) and address diverse activities for kids and their families, including car camping, picnicking, hiking, fishing and hunting.
For more information on how you or your group can become involved, contact www.lnt.org.