PRIVACY POLICY - THE COLEMAN COMPANY, INC.

Last Modified: March 16, 2016

GENERAL

The Coleman Company, Inc. ("Coleman" or “[W]e” respects the privacy of every individual who visits coleman.com, stearnsflotation.com, sevylor.com, aerobed.com, puddlejumperusa.com and eskyseriescoolers.com (the "Websites"), or responds to our guestbook, contests, or interactive advertisements. Coleman's Privacy Policy outlines the information Coleman will collect and how we will use that information. This Policy will also inform you what to do if you do not want your Personal Information to be shared or divulged when you visit our Websites or respond to our advertising.

We do not attempt to collect excessive or irrelevant information, whether that information personally identifies you or not. We collect information solely for the purposes stated below. We will take reasonable steps to delete or de-identify information about you that we collect when it is no longer needed to interact with you. You agree that until you notify us by following the instructions under the "Opt-out" section below, or we determine that the information is no longer needed, we may retain the information indefinitely.

We do not knowingly collect, use or retain any information from any person submitting information to us from any location outside of the United States and its Territories.

By using our Websites you are agreeing to the terms of this Privacy Policy. If you do not agree with any terms or practices described in this Privacy Policy please do not use our Websites.

PERSONALLY IDENTIFIABLE INFORMATION AND WHAT WE DO WITH IT

Coleman will not collect any Personal Information about you (i.e., your name, address, telephone number, or email address) unless you provide it voluntarily. If you do not want your Personal Information collected do not submit it to us.

If you do submit Personal Information we will store and process that information to better understand your needs, offer certain products and services in connection with our Websites, communicate to you, provide customer service, provide a personalized shopping experience, prevent fraud, fulfill your orders (including delivery and billing), complete payment method processing, and improve our products and services.

We will not distribute or sell your Personal Information to any outside company for the marketing or solicitation of any product not affiliated with Coleman and your Personal Information will only be used to support your relationship with Coleman and its partners. In each case, the outside company is under agreement with Coleman to protect your Personal Information and to use it solely as Coleman directs.

There are certain limited instances where we may disclose or transfer Personal Information other than as described above. For example, we may provide such information to appropriate authorities if we believe in good faith that the law requires it or to protect our legal rights or property. Additionally, as we continue to develop our business, we may buy or sell business assets. In such transactions, customer information is generally one of the transferred business assets. However, we are not in the business of selling customer information to others, and aside from certain exceptional circumstances, we will take appropriate measures to ensure the protection of the information you provide to us.

AGGREGATING THIRD PARTY INFORMATION WITH PERSONAL INFORMATION

We may, either through our own searches or by contact with third party providers, add publicly available information to the Personal Information you elect to provide to us. For example, if you provide your name or address, we may add your telephone number and email address to your Personal Information. We will treat any information that personally identifies you, including any such information that we add to your Personal Information as your Personal Information and subject to the terms of this Privacy Policy.

CHANGING MY PERSONAL INFORMATION

We take reasonable steps to ensure that all of the Personal Information we collect, use or disclose is accurate, complete, up-to-date, stored in a secure environment, and accessed only by authorized personnel for permitted purposes. You may review or update your Personal Information by visiting the “My Account” page of the Websites.

CHILDREN (UNDER THIRTEEN)

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at: The Coleman Company, Inc. 1-800-835-3278 or at consumerservice@coleman.com.

INFORMATION WE COLLECT THROUGH AUTOMATIC DATA COLLECTION TECHNOLOGIES

In general, you can visit our Websites and view content while remaining anonymous by not providing any Personal Information. In some cases, we may collect information about you that is not Personal Information. Examples of this type of information include the internet browser you are using, the type of operating system, the domain name of the website which linked you to our site, the pages you visited while you were using our Websites, the domain name of the website you next go to, and your Internet Protocol address. When collected, we use non-personally identifiable information to determine the overall reaction to various sections of our Websites (the length and frequency of stays at our Websites and the variety of searches of our Website databases), measure the effectiveness and usefulness of various pages (how our Websites are navigated, how many visitors arrive at specific pages), and to improve the flow and interconnectivity of the Websites.

When you view our Websites we may also store information from time to time on your computer. This information is stored in the form of "Cookies". Cookies allow us to tailor our Websites or advertisements to better match your interests and preferences. With most internet browsers you can block, receive a warning or erase all Cookies from your hard drive. Please refer to your browser instructions or help screen to learn more about these functions. If you choose not to accept Cookies, you should be aware that you might not be able to experience the full functionality of our Websites. The data derived from your use of our Websites may be linked to any Personal Information you have chosen to share with us if you register.

LINKS AND PRIVACY

We may provide links to third party websites from our Websites. These linked sites are outside of our control and we are not responsible for the conduct of companies linked to our Websites.

OPT-OUT

If after registering, or otherwise providing your Personal Information when visiting our Websites, you no longer wish to receive any materials, offers or correspondence, please visit the “My Account” page of the Websites and check the box indicating your wish to be unsubscribed from all publications and we will promptly remove you from our list. You may also contact us using the information in "Contact Us" below to request that we remove your Personal Information from our records. We will use all reasonable efforts to delete your Personal Information from our existing records.

HOW WE PROTECT THE SECURITY OF YOUR FINANCIAL INFORMATION

The security of your financial information is very important to us. In our efforts to protect your online transactions, we use a technology called Secure Sockets Layer (SSL). If your browser is capable of (SSL) (and most are), your financial information will be automatically encrypted, or encoded, before it is sent over the Internet.

Our Websites have also obtained digital certificates from Verisign, Inc., a leading provider of internet trust services. When you enter a secure portion of our site (which is any page containing any of your financial information), an image of a closed lock or a solid key should appear in the bottom bar of your browser window. If you click on this image, a small popup window displaying site-security information will appear. The certificate guarantees that your financial information is being transmitted in secure (encrypted) form to our Websites’ web server, not to some unknown or unauthorized server.

Ultimately, your financial information is protected by the password you create when you create an account on any of our Websites. Please keep this password confidential. No Customer Service Associate or any other representative of Coleman will ever ask you for your password. The confidentiality of your password is yours to protect. You may change it anytime by going to the "My Account " section on any of our Websites. Log in with your email address and password, then click "Continue" and enter a new password.

CHANGES TO THE POLICY

Please check this Privacy Policy periodically to keep informed of any changes. Although we reserve the right to modify or supplement this privacy policy, we will provide notice to you on our Websites of any major changes for at least 30 days following the change.

CONTACT US

If you have any questions regarding this Privacy Policy or our privacy practices, please contact us at: The Coleman Company, Inc. 1-800-835-3278 or at consumerservice@coleman.com.

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